sur-praehen-dere！

Portfolio杂志关闭， 执行主编Joanne Lipman说是”because of financial reasons at Advance”。

先是他们家的Jeff Bercovici博客自曝 Conde Nast Closing ‘Portfolio’

华尔街日报说，Condé Nast Shuts Down Portfolio

纽约时报说，Portfolio Magazine Is Shut Down

连英国的卫报也说，Condé Nast’s Portfolio magazine closes

CNBC也忙不迭地说，The Death Of Portfolio Magazine: Another Print Industry Fatality

新闻周刊解释，Condé Bust，Why Portfolio magazine failed

商业周刊讲解，Conde Nast Shutters Portfolio. Why It Failed

……..

如此多同行的注目，难得的礼遇，或许还掺杂着兔死狐悲的复杂感伤。

“Editorially, we were proud of the product and the team that produced it,” said David Carey, group president of a collection of Condé Nast titles that includes Portfolio. “But our timing, in terms of building an advertising franchise, proved to be terrible.”

这一句话说明了全部。

媒体的市场生存法则，从未改变。

2007年4月，Portfolio推出了创刊号，金灿灿的封面，豪华采编团队，更有近一半（40人）主攻其网站，财大气粗$100millions（另一说是$125millions，甚至更多）的预算

这张图片来自他们家2008年12月号杂志，封面也是它，文章叫做The End

显然，这不是开始，也不是结束，Portfolio不是倒下的第一个，也不会是最后一个。